Al Maya Group plans expansion
Al Maya Group plans expansion
Al Maya Group has opened has opened 10 new stores last year and it currently operates 30 retail outlets including 15 supermarkets. According to Hamel’s framework, this relates to the strategic assets of the firm’s specific resources that is what the company actually owns.
Market Scope
Moving on to the company’s core strategy, they are planning to invest DHS40 million in an expansion plan to open eight supermarkets and two fashion retail store. Also the company is opening the first British Home Stores (BHS) in Poland on September 9. this relates to the market scope since they are trying to reach customers in different geographical areas.
Mission Strategy
As for the business mission that was what strategy they accomplish to deliver, Al Maya Group wants to open neighborhood retail outlets and they are not planning to enter the hypermarket sector.
Core Competencies
As for the core competencies, they see great opportunities in neighbor stores such as UK’s Tesco Express. Since traffic and gasoline price in increasing, they think that people will more likely shop at neighborhood stores instead of driving to hypermarkets.
Fulfillment and Support
Al Maya group is offering a great deal of convenience to their customers through their neighborhood stores since they don’t have to drive all the way to hypermarkets and experience the traffic and the parking problems. This relates to the fulfillment and support element of the customer interface since they are reaching their customers through their convenient stores.
Al Maya Group has opened has opened 10 new stores last year and it currently operates 30 retail outlets including 15 supermarkets. According to Hamel’s framework, this relates to the strategic assets of the firm’s specific resources that is what the company actually owns.
Market Scope
Moving on to the company’s core strategy, they are planning to invest DHS40 million in an expansion plan to open eight supermarkets and two fashion retail store. Also the company is opening the first British Home Stores (BHS) in Poland on September 9. this relates to the market scope since they are trying to reach customers in different geographical areas.
Mission Strategy
As for the business mission that was what strategy they accomplish to deliver, Al Maya Group wants to open neighborhood retail outlets and they are not planning to enter the hypermarket sector.
Core Competencies
As for the core competencies, they see great opportunities in neighbor stores such as UK’s Tesco Express. Since traffic and gasoline price in increasing, they think that people will more likely shop at neighborhood stores instead of driving to hypermarkets.
Fulfillment and Support
Al Maya group is offering a great deal of convenience to their customers through their neighborhood stores since they don’t have to drive all the way to hypermarkets and experience the traffic and the parking problems. This relates to the fulfillment and support element of the customer interface since they are reaching their customers through their convenient stores.
